D2C foundations & unit economics
- D2C business models in India
- AOV, CAC, LTV and break-even ROAS
- Customer research and competitor ad teardowns
You’ll buildBrand brief + unit economics sheet
For Bachelor’s students & graduates
Degree done or on the way? Get a skill that hires.
Become a job-ready Performance Marketer in 8 weeks. Learn to run the Instagram & Google ads that grow real brands. No MBA needed.
Parents welcome on the call. Limited seats in Batch 1.
Your Week 5 campaignLIVE
Spend₹5,000
Orders23
ROAS2.9x▲
Reel · UGC hook ACTR 2.4%ON
Static · offer BCTR 1.1%PAUSED
Retargeting · 7-dayROAS 4.1xON
Example numbers. This is the kind of dashboard you run yourself in class.
8 weeksOffline, hands-on
Andheri (W)SPTBI Campus, Mumbai
Flexible slotsMorning & evening, weekday & weekend
Batch 1Starting soon
- Spend real ad money
- Work on a live Shopify store
- Learn from agency founders
- Placement support till you’re hired
- Morning & evening batches
- SPTBI Campus, Andheri (W)
- Batch 1 starting soon
The program
From reels to ROAS in 8 weeks.
You already understand Instagram better than most brands do. We teach you to get paid for it, by running real ads with real budgets, reviewed by people who do this every day.
1Spend real ad money
Plan, launch and scale live Meta & Google campaigns, not just theory. Every week ends with a review of your numbers.
2Work on a live store
Get hands-on experience running ads for a real, live Shopify store: products, payments, tracking and real orders.
3Learn from the founders
Taught by the founders of Delta Media Services, with 8 & 5 years in D2C. They’ve scaled brands from 0 to ₹75L/month.
4Get hired
Portfolio, mock interviews, Demo Day and placement support until you land a role.
Roles you can target:Performance ExecutiveMedia BuyerGrowth Associate
Curriculum
Build it, run it, get hired.
Each week ends with something you built and can show in an interview.
Weeks 1–4 · Build the store and the creative
Shopify, shipping & tracking
- Store setup, payments and COD
- Shipping partners, NDR and RTO
- Meta Pixel, Conversions API and GA4
You’ll buildYour live store, tracking verified
Content & creative strategy
- Hooks, angles and offers
- Reels, UGC and static ads
- Writing creative briefs
You’ll build10 ad creatives + content calendar
Meta Ads I: build & launch
- Business Manager and campaign structure
- Audiences and Advantage+
- Budgets, bidding and the learning phase
You’ll buildYour first live Meta campaign
Weeks 5–8 · Run the ads, fix the funnel, get hired
Meta Ads II: optimise & scale
- Reading CTR, CPA and ROAS
- Creative testing frameworks
- Retargeting, catalogue ads and scaling
You’ll buildWeekly performance report
Google Ads
- Search, keywords and match types
- Merchant Center, Shopping and PMax
- YouTube basics; Google vs Meta
You’ll buildLive Google campaign + certification attempt
CRO, retention & analytics
- Product page and checkout fixes
- WhatsApp and email flows
- GA4 and an Excel dashboard
You’ll buildCRO audit + Excel reporting dashboard
Capstone, career & Demo Day
- Final results and a 3-month media plan
- CV, LinkedIn and mock interviews
- Demo Day with brands and agencies
You’ll buildPortfolio + Demo Day pitch
Your toolkit
The 10 tools agencies hire for
You use every one of these hands-on in class, on a live store with real budgets.
- AdsMeta Ads ManagerRun Instagram & Facebook ads
- AdsGoogle AdsSearch, Shopping & YouTube ads
- ResearchMeta Ad LibraryStudy what competitors run
- StoreShopifyBuild and run a live store
- StoreMerchant CenterPut products on Google Shopping
- AnalyticsGA4See what drives sales
- TrackingTag ManagerSet up pixels and events
- ReportingExcelBuild client-ready dashboards
- AIChatGPTDraft hooks and ad copy faster
- AIClaude AIResearch and creative briefs
Who teaches you
Learn from people who run ads every day.
You’re taught by the founders of Delta Media Services themselves. Check their work before you join.
8+years inperformance
marketing
Co-founder · Delta Media Services
Chintan Mahindrakar
8 years running Meta and Google ads for D2C brands. Teaches you how to plan, launch and scale campaigns that sell.
View LinkedIn profile↗
5+years inperformance
marketing
Co-founder · Delta Media Services
Karan Hariya
5 years running Meta and Google ads for D2C brands. Reviews your campaigns every week, the way a client would.
View LinkedIn profile↗Delta Media Services0 → ₹75L/month
Brands we’ve scaled from zero sales to ₹10L–75L in monthly sales. You learn the same playbook, on a live store.
- Agency founders, not career trainers
- Taught live, in class, by both founders
- Your campaigns reviewed by people who run ads daily
Why PMA
The job route into marketing. No MBA needed.
| Compared with | What you usually get | What PMA gives you |
|---|---|---|
| MBA | 2 years and lakhs in fees, general management | 8 weeks, one job-ready skill |
| DM institutes | 20 topics, theory, a certificate | One craft, real ad spend, a live store, agency mentors |
| YouTube | Free, but no feedback and no network | Campaigns reviewed by operators, Demo Day, agency introductions |
| College placement | Sales, BPO and field jobs | Performance Executive, Media Buyer, Growth Associate |
For parents
Your child will run Instagram and Google ads for brands, and be judged on the sales they bring.
आपका बच्चा ब्रांड्स के लिए Instagram और Google ads चलाएगा, और उसका काम sales से मापा जाएगा।
Book a call with your child↗- Safe, offline campus
Classes at SPTBI Campus, Andheri West, close to the Western line.
- Taught in English & Hindi
Plain language, no coding. Your child learns by doing, not cramming.
- Support until placed
Portfolio, mock interviews and Demo Day. We don’t promise 100% placement, and nobody honest does.
- Join the call yourself
Ask us anything about fees, timings and jobs on the free counselling call.
How to join
Five steps to your seat
- 1OnlineSend an enquiryFill the short form below or message us on WhatsApp.
- 215 min callFree counselling callAsk anything; parents welcome.
- 315 min testOnline aptitude testA short test you take online. No marketing experience needed.
- 4At SPTBIIn-person interviewA short chat with the founders at SPTBI Campus.
- 5You’re inBook your seatPick your batch and slot, and you’re in.
Batch 1 · Starting soon
Book a free career counselling call
Tell us a little about yourself and we’ll call you back to talk through the program, the batch timings and the jobs it leads to. Parents welcome.
WhatsApp: +91 80822 89905
Office no. 22, SPTBI Campus, Old D N Nagar, Munshi Nagar, Andheri West, Mumbai, Maharashtra 400058
Visit us
Find us in Andheri (W)
Office no. 22, SPTBI Campus
Old D N Nagar, Munshi Nagar,Andheri West, Mumbai,
Maharashtra 400058
Walk in for your counselling call or interview. Message us on WhatsApp first so we’re ready for you.
FAQ
Questions students and parents ask
What is performance marketing?
It’s running paid ads on Instagram, Facebook and Google for brands, and being judged on the sales those ads bring in. Every agency and D2C brand needs people who can do it well.
Do I need any experience or a technical background?
No. If you use Instagram every day, you already have a head start. There is no coding, and classes are in plain English and Hindi.
Will I actually get a job?
You finish with a portfolio of real campaign numbers, mock interviews and a Demo Day in front of brands and agencies. We give placement support until you land a role. We don’t promise 100% placement.
What are the batch timings?
Batches run in morning and evening slots, on weekdays and weekends, so you can fit it around college or exams. Tell us your preferred slot in the form and we’ll match you.
Where are the classes?
At Office no. 22, SPTBI Campus, Old D N Nagar, Munshi Nagar, Andheri West, Mumbai, Maharashtra 400058. All classes are offline and hands-on. See the map above for directions.
What do I need to bring?
A laptop you can use in class. We set up everything else, including the store and ad accounts you’ll work on.
What is the fee?
We share the fee and instalment options on the free counselling call, so you and your parents can ask everything in one go.